POD – Mystery, fantasy and romance at the dangerous ends of the earth

Living like a Writer: Guilt, and How I Spent My Summer Vacation

By Karen Abrahamson | September 17, 2011

This past summer I had the ‘interesting’ experience of living like a writer. My day-job contracted work dried up and I basically had no work for July and August – except my writing. Nothing to do except sit in the sun, walk my cats (yes, on a leash), and the business of writing. Sounds like a lovely dream, doesn’t it? Yes, it was, but it also involved a heck of a lot more discipline and work than most people would have thought. And that’s why I’m writing this post because living like a writer isn’t just sitting staring out a window and typing when inspiration strikes, the business of being an independent writer requires deadlines and non-writing work and most of all, an awful lot of self talk. So what did my writing summer entail?

1. Setting Goals – I knew in June that my contract work was going on hiatus, so I spent some time planning. I also (thankfully) spent a wonderful few days at the Think Like a Publisher workshop put on by Dean Wesley Smith and William Scott Carter where I developed an even more detailed set of goals for my summer. The thing that was interesting for me, is that the plan wasn’t rocket science and yet I’d had a heck of a time setting as detailed a plan for myself. Critical to the goals was making sure there was time for both writing and the business of writing. Setting this plan was as simple as creating two columns on a piece of paper, one with the writing goals and one column for the business of writing goals. The writing goals came first, but just having all the goals written down gave me a sense of clarity and I could plan my months ahead easily.

2. Setting up a schedule- I’m used to this, because being self employed, if I don’t set up a schedule things like my writing will never get done. My summer writing schedule involved getting up every morning and writing for at least two hours and possibly more depending on what I was working on, or where I was in the project. The schedule also built in reading time, exercise, social time and the BUSINESS.

3. Learning the Technology – As I’ve ventured down the self-publishing road, I realized I needed to understand a lot more than how to structure a novel. I needed to know better how to format and publish books both in e- formats and also for print on demand. That meant learning how to use not only electronic publishing formats, but also how to use programs like InDesign and Photoshop with more ease.

4. Learning the Business – This involved delving into a number of different areas, from how to blog more effectively (still working on that), to how to connect with others on social media (yes, I finally started to use Twitter though I still don’t fully understand it), and marketing.

So now that September is here, it’s time to review how I did and what I learned:

I accomplished my writing goals for the summer which were to complete a novel started I started in June, as well as two novellas. (Unfortunately one of the novellas wants to grow up to become a novel, so back to the drawing board on that one.) What did I learn? That my proclivity to write long still haunts me, but I can still maintain a schedule of writing even when I’m also involved with the business. This was a revelation for me, as I have spent the last few years struggling to maintain my creativity while also keeping up with the soul-sucking process of traditional marketing.

I accomplished my business goals as well: I had three novels that I wanted to have e-published as well as three short stories. All of these have been published. As well I wanted to have one novel published in print on demand. I actually achieved more than this and managed to have three novels approved and available for POD.

I updated my websites and found better ways to display my books. I established direct sales bookstores for my print publications and went through the hassle of obtaining ISBNs from the Canadian Government for my print books. I arranged for the development of a specialty website to fit with a series of fantasy books I write.

All of this filled my days so that aside from an hour or so exercise every day, I really wasn’t laying around in the sun. Better for my skin anyway, I suppose.

But perhaps the biggest accomplishment this summer was learning what it takes to be a writer, both financially and mentally. Financially, it meant that my spending had to cut right back, because I didn’t want to dig too deep into my savings. Mentally it meant that I had to recognize the legitimacy of what I was doing. I was writing. I was in business. But you know what? Even knowing that I was working at something all day at least five days a week (and usually seven) I still experienced a strange phenomenon: Guilt.

Guilt that I could be doing something I loved so much, while everyone else still had to go to work. And I wasn’t on vacation! Now that it’s September and my contract work is back in full swing, I really would love to go back to dealing with that guilt again. Now to set goals for the winter (and hope my contract work dries up again next summer).

The Miscellaneous File: What else you can do to get your books to market?

By Karen Abrahamson | August 6, 2011

To recap this series to date, I’ve talked about blogs and a little about reviews. We’ve heard about using social media with the caution that none of these should take time away from your writing, and we’ve also discussed books and branding and getting ready for the market. Sounds like we we’ve covered a lot, but there are still a few other things that an indie publisher can do to help get their books to market. That’s what this blog is about.

First of all, I’m going to say that although e-books seem the major way authors/indie publishers are going to get their books to readers, they should not forget the opportunity to create print publications. I refer you to my blog HERE, for options about Print on Demand (POD), and just to recap, it is not that difficult to create a print book if you are prepared to learn the software to do it.

So first let’s talk about some of the other no-cost/low-cost things you can do to encourage people to buy your e-books:

1. Write good books. I know this seems self-evident, but writing good books and writing lots of them is a critical way to become known. Think about it as in terms of the laws of chance. If you have one book up online there is far less chance that people will discover you, than if you have ten or fifteen. So focusing on writing good books for your market (under one name—for each pseudonym you need to do the same) is a critical piece of your marketing.

MUTABLE THINGS -a — This cover of a soon-to-be-released urban fantasy features the fantastic photography of an up-and-coming young photographer.

2. Create good covers. This means studying the covers of best sellers in your genre and picking out the things that you think will sell your book. It means finding strong images for your covers because these are the first things that prospective readers see.

3. Write good blurbs/back cover copy. This is the second thing that readers see about your book. Is it interesting? Is it active? Does it raise a question a potential reader might want answered?

4. Within your e-book whether short story or novel, include links to other writing you have for sale. This can be as simple as listing other stories/novels available for sale. It would be better if you included links in the story that will take the reader directly to the other story/novel, so that the reader has the fewest number of clicks necessary to purchase your other material.

5. Include excerpts. This is something I am just starting to do. This means including the first chapter or two of another, similar novel/story, so that the reader can sample it. Hopefully you have good openings and the reader will come to the end of the sample and want to read on. There’s where you insert the link(s) to where the reader can purchase the other book.

6. Loss leaders. If you have short stories that either include the characters in your novel , or are in a similar vein to your novel (e.g. same world, or genre), you can try putting the short story up for free with the free excerpt to the novel attached. A number of friends are finding good success with this. Similarly, if you are writing a series and have the second or third (or fourth etc.) novel coming out, you can sell the first novel in the series at a cheaper price for a limited time.

7. Free Fiction on your website. You can also put short stories like loss leaders up on your website to encourage people to come and read, and then purchase other writing through links on your website.

8. Book cards. (okay, this involves some upfront money, but I still thought I’d include it.) This is a relatively new idea that hasn’t been put in place too much yet, but it involves having gift cards printed for your book and packaged in such a way that they can be sold in book stores. A Canadian company is experimenting with this as are a couple of professional writers I know. These cards can also serve as loss leaders that could be sent to book bloggers or reviewers, or they could be given for free at conferences, or they could be marketed in books stores.

So those are some of the things you can do to market e-books. For POD there are another few options, but these options generally require you to have more than a few books available.

1. Create advertisements for books. If any of you have been at Science Fiction conventions, you’ll recall how there are tables with fliers about upcoming or available books. You can do this too, by emulating book advertisements in magazines or publisher’s catalogues. If you have mastered the process of creating a book for POD, you can certainly create a book flier. These can be distributed at conferences or other book fair events you attend.

Brochure — An example of a brochure for the novel Afterburn

2. Use your local libraries. Often libraries like to support local writers. Approach them about ordering your books. Alternatively offer to donate some.

3. Take advantage of opportunities at conferences etc. to sell your books and promote yourself. If there are opportunities to sell your books then make copies available for sale. Have fliers of your soon-to-be-available books to pique people’s interest. Get on speaker’s lists to talk about your books or related topics and be gracious and interesting when you talk.

4. Approach local bookstores to determine their interest in local authors. I know of at least one local chain that has a policy of supporting local writers and carrying their books. Make sure they know about your work. Take them samples. Which brings to me the biggy:

5. Create a publisher’s catalogue of work available. This includes all the books available from your indie publishing company. Usually this should be at least ten different novels and anthologies. (Remember, you can create anthologies from your short stories, including the freebies.) This means that you create a full color booklet that can be distributed to bookstores locally or even farther afield either through hand delivery or mail out. The big thing here, like with covers, is to ensure your catalogue is professional looking and clearly spells out how and where to find your in-print books.

So those are some options for indie publishers to market their books, whether e-books or print. I haven’t tried them all, but I’m working on it. So what other strategies have you tried and how have they worked for you?

Holding a Book in Your Hand: Print on Demand

By Karen Abrahamson | May 29, 2011

The chance to hold your book in your hand in published, bound format is a treat each would-be author dreams of. I know published authors, with reputable e-publishers, who struggle to accept themselves as published authors because the book isn’t available in hard copy. For those authors who are either venturing into publication on their own, or who have started their own publishing company, there are avenues to satisfy this craving. They are known as Print on Demand (POD).

POD generally comes in two forms, one which I am going to call Traditional POD and the other I’ll call True POD. In Traditional POD, the author works with a printer and orders a print run of so many hundred or thousand copies of the book. The printer prints the books (at a cost to the author) and then either warehouses the books (also at a cost to the author) or ships the books to the author so that the author can warehouse them. Downsides of this model are the high, upfront, printing costs, and the ongoing cost of warehousing and shipping books when (if) they are ordered. Also a downside is the fact that, unless the author has a means (a platform) to sell these books, the author might end up holding onto them forever. So downsides of traditional POD include high up front costs, ongoing costs and/or the storage space the author must pay for.

On the other hand, I know of motivational speakers with platform who have used this printing method with complete satisfaction. They know when they are going to give a series of lectures, can have the right number of books printed to meet their expected demand, and store the books for a short period of time while they sell them at their lectures. It works for them.

For the rest of us, however, having to either store or pay for the storage of books, and the upfront costs make this rather prohibitive.

Enter True POD. In a nutshell, this model of self publishing allows you to have the book ready for sale through a distributor and, when someone wants to purchase the book, that individual book is printed. It does away with the need for storage, but allows quality books to be printed.

There are three main companies for True POD:

1. Lightning Source

2. Lulu

3. Createspace

Lightning Source differs from the other two because it is basically a printing company, while the other two could be called ‘author service companies’ with mostly-free options. Lightning Source focuses on providing printing services, and printing services alone. They expects you to know how to format your book both inside and the cover. The company does provide templates and instructions, but does not expect to deal with author/publishers who don’t know their business.

To Lightning Source’s credit, it offers extensive book formats, including hard cover and full color. The company also has the most extensive distribution in both the US and UK and allows the author to control discounts to distribution points (stores).

Costs, however, are higher, with Lightning Source charging between $117 and $150 per title, depending on whether you are doing hard or soft cover. Other downsides include the requirement that you have your own ISBNs and that their website is not the most easy to use. I’m told, however, that once you figure it out, it’s no more difficult to use than the two author service companies.

Lulu – The first of the author service companies presented here, Lulu offers a full range of services including author packages like “The best selling publishing package”. While this package comes at a charge of $629.00, it doesn’t offer anymore than an author/self publisher can do themselves. Lulu offers pre-publishing, marketing and publicity packages, but again, the author can do most of this themselves.

On the plus side, Lulu publishes in the US and UK and offers many more trim sizes including everything from pocket books to hard covers with dust jackets, similar to Lightning Source. Distribution through Lulu on a free basis is through Lulu.com, and, if you choose Lulu as publisher, through Amazon. If you want yourself listed as publisher it will cost you $99.00. Lulu also offers a good template for cover creation.

Createspace (my current choice) also offers author publishing packages, but the author creation of a book on Createspace is relatively intuitive. Packages include the $758.00 Total Design Freedom Standard that has ‘professionals’ work with you to get your book ready to publish. Again, you don’t need this unless you have money to throw at the project.

Createspace basically has two ‘plans’ for publication, basic and pro-plan. The basic plan allows your book to sell at the Createspace e-store and Amazon for only a share of the royalties, while the pro-plan (at a charge of $39.00) makes you eligible for the Expanded Distribution Channels that can get your book into libraries and bookstores (theoretically). In the pro-plan, you also pay less per copy when you order your own book. Royalty rates are also higher in the Pro-plan in comparison to Lulu.

So for my money, Createspace seems to win as a low-cost option for POD.

While these three companies seem to be the front runners for POD, there are any number of other author service companies who will, for a price, provide book formatting, editorial services, cover production, and marketing advice and services. Let me emphasize this: FOR A PRICE.

These companies aren’t cheap and for the most part any author can learn to produce reasonable POD books on their own or through finding freelance services, or friends (to trade services with).

That said, however, there is a significant learning curve required for POD. Assuming your cover design is reasonable enough to be used in POD, there is still the matter of being able to write suitable back cover copy, and to format an entire cover (front, back and spine). You also have to be able to produce a print ready interior of the book. This requires the author to develop other skills in self-publishing, and to learn new programs like Adobe Photoshop and In Design, or Microsoft Publisher—something that took a lot of hours for me to accomplish. But if you are determined to have a print copy of your book, and if you are prepared to do the work, there is nothing like the mailman delivering your first proof.